Nicoline

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I’m from Aarhus, I have lived here my whole life, always around Frederiks Allé, this is my hood! (The interview took place at Juliette). I’m a graphic designer, a photographer and I own my company.

I have a great network in Aarhus, personally and professionally, so this is partially why I haven’t lived somewhere else. I know a lot of people that can help me with the right level of skills and competences and my family is here.  

I’m a business owner at Niloka. After finishing my studies at VIA I started to do bits and pieces, freelancing every now and then. Soon after, I started to get photography bookings from people that I had no connection to! They came as referrals from people that I know, which is truly amazing! At Niloka, I work with individuals and companies, I do all kind of photography projects. I would really enjoy to focus more on becoming family and children photographer, I love how spontaneous kids are, they don't know about rules.

Recently I launched a new company. PetStop, which is a platform that allows people that have pets to connect with people that want to take care of pets as a service. I think the idea came because when I was a kid I used to have a rabbit as a pet, since then I haven’t had the chance to have a pet and I’d really enjoy having a pet for short periods of time. So that’s were the journey started, it hasn't been easy but it has been fun. For this kind of business there are so many things you have to take into account, for example, what if my dog bites someone? who is responsible for that? but also, who would you trust with your dog? Trust is fundamental to trust your pet with anybody, after all, your pet is part of your family. With that said, we have 300+ users in our platform and I think this is great!

At the same time I have a side project which is related to photography, graphic design and posters, you can select places on a map and you will then have a selection of images to print as poster. I just started but feels great when you see people hanging your photographs in their place.

On a personal level I love Aarhus because all my family and friends are still here. People in general move to Aarhus from other parts of Jutland and if you move away from Aarhus you move to Copenhagen, but Copenhagen is not for me. I love the fact that I can ring my closest friends and meet up for coffee within 5 minutes. Also, in Aarhus there is always some sort of exhibition or art event to visit, Aros, Godsbanen, etc. There is always something to do. And as my life is Photography, everything that I experience kind of comes back full circle to that. I believe that Aarhus supports Entrepreneurship and its community of Entrepreneurs, although I rarely have time to attend any events anymore!.

I hope Aarhus keeps growing and it becomes even more international, however I would like to see Aarhus to still be down to earth as it is today and that’s a very difficult balance to keep. Let’s keep growing Aarhus, but let’s keep it cozy and authentic.